Through the enlightened guidance of the Esquire graphics team, the initial vision had been influenced “ala” Ace Hotel and other not quite steam punk or industrial Whimsy influences. However, the true genius of the look and feel of the brand came actually from the very need for the network to exist. It had been determined that a hole in high and masculine style existed within TV networks and cable. The unique approach to car out this niche was very instrumental in selecting the elements of the design.
At the heart of the Company interior branding was the pantry. Born partly out of necessity to enlarge the current pantry, and the desire for an “opening up” of the space. The opportunity presented itself for the new networks interior branding opportunity.
The 450,00 square feet that Comcast Entertainment Group occupied had eight pantries that were becoming worn and dated after a decade of occupancy. Gensler partnered with our team to do initial research on what elements were being revealed as the “Pantry of the Future”. Deborah Davis Design, Inc. collected data from the client to research areas for improvement and Gensler offered past project experience with additional data on employee per square foot usage and past client lessons learned. The resulting document which reported best practices for the “Pantry of the Future” was the practical influence and space planning element of this project.
Over a few years, DDD inc. developed a design that embraced the new branding of the various Networks that comprised CEG and was scalable over the 8 pantries that were remodeled with 3 different general contractors. Project management as well as space planning, finish selection, and beverage appliance research was combined to create the pantry installations.